Why are businesses choosing Salesforce over other traditional CRMs?

Why are businesses choosing Salesforce over other traditional CRMs?

Salesforce is the number 1 Customer Relationship Management Solution in the world. It is a cloud-based platform that helps businesses improve customer relationships. It provides tools that help manage organizational operations, all accessible through the internet. 

Salesforce was launched in 1999 and it started the shift from traditional software to cloud-based CRM Solutions. One of the reasons why Salesforce is unique is because of its customizability and scalability. They do not follow the “every-size-fits-all” theory. Every business has its own needs and goals and Salesforce helps them achieve those goals. Salesforce has unified departments and data on a single platform, which enables them to make smarter and informed decisions. 

Salesforce also maintains regular updates, excellent security and advanced features which has helped them become the leader in Digital Transformation. Unlike traditional CRM, Salesforce is a Cloud-Based platform which can be accessible from anywhere. This feature has helped organizations make better decisions, all the while reducing operational complications and IT costs. Here are a few reasons as to why Businesses are moving from traditional CRMs to Salesforce:

Customizability

One of the most unique features of Salesforce is its flexibility and customizability. Salesforce can be molded to adjust to any business in any industry. It is designed to adjust to multiple numbers of tools and services, resulting in a smooth customer experience. Traditional CRMs in comparison, are more time taking and costly in regards to customization. 

Enhanced Automation

Another feature of Salesforce over Traditional CRMs is its enhanced Automation. Salesforce helps reduce manual workload and ensures minimal errors. It essentially empowers organizations to speed up operations in less time, freeing up time for innovation and strategic focus. In comparison, Traditional CRMs often require manual data and task management. It is more time consuming and uses more resources.

One platform, multiple users

Salesforce uses a Multi-Tenant Architecture where multiple organizations or tenants use the same platform for their organizational activities. However, one tenant cannot access or affect another tenant's data even though they coexist in the same system. This feature allows Salesforce to deliver updates, bug fixes and new features to all tenants simultaneously. Most Traditional CRMs, however, require multiple servers and infrastructure for multiple clients. This is a more costly and time consuming process as compared to Salesforce CRM.

Mobility and Flexibility 

Unlike a lot of CRMs, Salesforce empowers users and businesses to work from anywhere and have access to any relevant data at any time. Salesforce gives you real-time access to CRM data for higher business performance and improved decision making. Traditional CRM in comparison are installed and run on company servers and cannot be accessed at all times.

Better Service Range 

Salesforce provides a wide variety of services for different business functions. These services include: Marketing cloud, Sales cloud, Service Cloud, Analytics Cloud among others. All these services exist on the same platform which means businesses can manage marketing and sales campaigns, e-commerce, communities and customer service all within a singular platform. 

Cost-Effective Solution

Salesforce runs on a SaaS platform where users have to pay a subscription fee to access the different features of CRM, meanwhile Tradition CRMs run on physical servers which is a one time investment but have to go through ongoing maintenance and support fees. And since Salesforce follows a Cloud-based Architecture, businesses save resources instead of investing in new hardware and software.

Conclusion:

Although Traditional CRMs are useful in their own ways, Salesforce CRM clearly outshines them in terms of flexibility, scalability and innovation. Traditional CRMs often requires regular and significant manual updates, while Salesforce offers real-time updates and smooth integration. Its mobility helps empower teams to stay connected and be productive from anywhere. 

Salesforce not only manages customer data, it also empowers organizations to tailor customer experiences and make enhanced data-driven decisions. Salesforce continues to evolve and give better features that are unmatched by traditional CRMs.