Salesforce Pardot or Marketing Cloud Account Engagement is a B2B automation platform. It uses a tool that helps automate repetitive tasks related to B2B marketing. It comes with email automation, campaigns, and lead management tools that can transform your business, resulting in an improved ROI overtime. It is a software as a service (SaaS) that is convenient and needs little maintenance, it is cost effective and is accessible to a wider audience.
After Salesforce took over Pardot in 2013, the marketing automation platform has only gotten better. Though Salesforce and Pardot follow different rules, the integration of the two technologies has made a single powerful platform for marketing automation. Pardot acquired by Salesforce is no more just a stepping stone for start ups. It’s a revenue generating system that you can work with for as long as you plan to run your business.
Pardot integration with Salesforce has proven to be advantageous to B2B sales and marketing companies across the globe. Dreamstel is a recognized Salesforce Pardot Consultant. When we work on your project we incorporate email marketing, lead generation and lead scoring as a priority. You will be able to make data-driven decisions with the help of constantly generated reports. We have experience in implementing Pardot solutions. We ensure you find long-term success by automating the marketing processes within your business.
Salesforce Pardot and Salesforce Marketing, both come with several advantages. The right choice between these two would depend on your business and your requirements. Let’s talk about the difference between the two and how they both work under different business scenarios.
We help you track and measure the performance of your marketing campaigns instantly on your dashboard. We combine analytics and Pardot to give you a complete picture of how your business is doing in the cut-throat market competition.