Decoded: Top Salesforce Trends For 2022

By Rajat Kesarwani| Tuesday, March 22, 2022 11:10 AM | 4 min read

Salesforce application development services are designed to pay attention to the issues faced by your customers on your business’ app, making it run smoothly on different platforms. By using the best salesforce services, you get the surety that your targeted customers would attain the best user experience on your app. In addition, these services also lower the delay count in the production cycle to let your customers experience quick responses.

Without a doubt, salesforce services have contributed largely in developing efficient apps, and being the top CRM tool, it has been used on a large scale. However, in the year 2022, a lot many new salesforce trends are ready to take their position in the CRM market.

Let us now take a look at some of these trends that will surely take the lead this year.

Do Companies Need Salesforce Services in 2022?

Salesforce services have been in the market since decades, and its relevance is not fading anytime soon. A large number of companies are shifting to online market to gain more popularity, views, and attention of the targeted customers, and be easily available to them. Besides, online selling allows a business to sell their goods or services from anywhere in the world, and this reduces the cost of setting a sale center to display the products. Online sellers are using the salesforce services to fetch maximum benefits, as these services reduce the distance between a business and its targeted customers. Salesforce is releasing new strategies with the aim to make distance sales efficient.

So, companies will need salesforce service in 2022 and beyond for the following reasons;

• To reduce the gap between a business and its targeted customer.
• To automate the functioning of a company with the aim to reduce human involvement.
• To maintain and update customer data, helping companies attain a better position in the market.
• To resolve issues raised by the customers in a few clicks.
• To help businesses gain popularity in the online market.
• To help businesses attain better revenues with more repeat customer rate.

Top Salesforce Trends for 2022

Salesforce CRM holds the biggest chunk in the market, which is close to 19.2%. Since almost two decades, Salesforce is leading customer engagement and enterprise cloud computing to improve sales and provide better experience to the customers. Every year, new salesforce trends come in action and that’s how the businesses are supported, keeping the changing trends of the market in mind. Let us know about the top salesforce trends for 2022.

Mobile Optimized Application Development

People today are more comfortable using their mobiles as compared to computers or laptops. As a result, mobile is relatively a huge marketplace for business that is on the stage of making their position in the market. Salesforce mobile application development services help businesses develop an app with a more mobile-friendly interface, making it more engaging for the customer to view and select products and services.

Slack First Customer 360

Every business that is linked to Salesforce development services is looking for a more enhanced CRM management platform. Through it, businesses are trying to customize and personalize the marketing efforts so that they could meet the growing needs of the clients and customers.

The advanced stack first customer 360 platform help businesses record the behaviour of their customers on the business channels. As a result, the companies are able to record the choices of their customers so that they could offer a better idea or product relevant to their choices. When businesses understand their customers well, they’ll automatically be able to customize better products and services with the aim to generate better revenues.

Salesforce Health Cloud 2.0

Salesforce health cloud is the first platform that serves healthcare businesses. A lot of healthcare personnel and medical institutions optimize their workflows and create separate patient journeys to record and serve each patient better.

Besides maintaining the record of different patients, the platform also features to enhance vaccination management contract post pandemic to keep a record of the number of patients vaccinated in the drive. The salesforce health cloud 2.0 offers value driven care to provide hybrid healthcare solutions to the patients.

Flow Orchestrator for Salesforce

Automating processes have massively grown to cover the more complicated and diversified issues related to the business. The chances of decreased customer satisfaction, lost incomes, miscalculations and loss of data delays the growth of the business and increases dissatisfaction among customers.

Flow orchestrator is built by salesforce to avoid such situation, promoting more satisfaction among customers. Through this platform, the salesforce administrators set up, install and automate the procedures with the use of clicks, rather coding. Besides, you can use this platform to extend the impact of your business by automating and optimizing individual user experience.

Tableau

Insightful data visualization performed by Tableau is already helping businesses grow manifolds. Businesses like insurance, healthcare, wholesale and retail, marketing, manufacturing, educational, and other domains are fetching benefits from Salesforce Tableau Integration. It helps businesses implement actionable data analysis faster. This salesforce trend allows you to design perfect data dashboard like maintaining top accounts, event tracking, etc. in a few clicks. It helps you visualize the analytics and cast the outcomes in vivid forms to get better insight.

Marketing Automation

Salesforce services need marketing automation to assist the businesses attain regular goals to reduce regular human involvement. The top marketing automation tool speeds up the sales drive and pipeline details through email marketing, social media marketing, lead generation and many more things.

The salesforce marketing automation services optimizes the marketing cloud with the aim to assist promotion of the marketing campaigns by sending automated mails to registered customers. Besides, the companies can also provide discounts to targeted customers to seek their attention towards their product or service.

Salesforce CRM consulting services are designed to help companies manage and automate the customer database, allowing the businesses to automate their actions while increasing the versatility. These services constantly update the features and introduce new tools so that the salesforce trends could add more activity to your business operations and reduce the game between a business and its targeted customer.