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What is Salesforce CRM and Why it is the Best CRM in the World

Rajat Kesarwani

By Rajat Kesarwani| Monday, July 15, 2019 17:20 PM | 4 min read


  • Salesforce CRM helps businesses grow exponentially by making the entire business process easier to manage.
  • Since 4 years Salesforce is the #1 CRM in the world.
  • It helps reduce unnecessary customer expenses and offers a better networking platform.
  • Customers can enhance communication through Salesforce Chatter, Salesforce Sales Cloud, and Salesforce Service Cloud apps.

Every business today needs an efficient CRM system to be able to plan, process and track operational activities, including sales. A CRM software gives you most of the features and tools you need to help your business see better results faster. Salesforce CRM is running as the world’s number 1 CRM today.

With Salesforce CRM you can have:

  • A systematic and efficient way of gathering leads.
  • A faster and easier way to close deals.
  • A cloud based system instead of an on-premises one.

What Makes Salesforce the Leader?

The cost of hardware infrastructure is eliminated, and the investment saved is used to improve business functionality. The functional areas Salesforce offers are better than other CRMs. There are tools that give a business more than what a CRM should. It offers a better customer insight so that businesses can treat their customers according to the persona built by Salesforce.

What Makes Salesforce the Leader?

Sales Cloud - Sales Cloud helps your sales team to focus on the right things. It boosts their productivity and helps understand how to pitch the right offer to prospective customers.

Service Cloud - Make seamless conversations and connect with your customers instantly when they need you. Improve your service to be the best in the market.

Marketing Cloud - You can unite sales and marketing processes into a single platform with marketing cloud. Also, engage with your customers in a more professional manner.

Commerce Cloud - It helps your buyers have a personalized sales experience. This turns them in regular customers.

Community Cloud - Build communities for partners, vendors and employees and boost engagement.

It also offers Quip, that is a collaboration platform. You can organize the teamwork with the help of Quip. For app developers the tech giant offers Salesforce DX. An app development platform that works with a source-driven development approach that is unique and unheard of by many even in the tech world.

How Salesforce CRM works

Salesforce has over 2 million customers. Business tycoons such as Fujitsu, Coca-Cola, Facebook, Vodafone and more seem to be satisfied and growing exponentially as Salesforce takes care of their CRM area of responsibilities. Salesforce works with a ‘no software’ ethos and believes in improving customer engagement.

The following points show how Salesforce works in different areas:

Management - For the management of the company Salesforce provides visual dashboards and reporting features. It offers visibility of how the work process is being conducted and how the ideas are being implemented. The management can make better decisions for the business and the employees with the help of Salesforce CRM.

Training - When you have a robust training feature that is above industry standards all you need is somebody to start the training. One of the main functionality of Salesforce CRM is it offers offers excellent training on the tools and features so that employees can use the product to the maximum and also not miss out on anything important.

Integration - Salesforce offers integration services and it has a platform called AppExchange, where free apps and paid apps can be integrated with the services you’re currently using.

Uses of Salesforce CRM

Salesforce CRM offers many uses. The following are the most popular uses that have convinced the world that the CRM is the best and it cannot be beaten:

  • The CRM is extremely easy to use and easy to learn as well.
  • The functionality offers great templates that can be used for various kinds of businesses.
  • If offers customizing options. You can customize the CRM according to your organizational requirements.
  • The scalability of Salesforce CRM is certainly a major positive feature. It makes the CRM a cost-effective solution.
  • You can also take advantage of the analytics feature. It gives you real-time insights into the sales and progress of your company.

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.