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What Impact will the Salesforce Tableau Acquisition have on Tableau Users?

Rajat Kesarwani

By Rajat Kesarwani| Friday, July 05, 2019 18:20 PM | 4 min read


  • Salesforce Tableau news - the #1 CRM in the world buys the #1 business intelligence (BI) and business analytics (BA) company in the world.
  • Salesforce Tableau integration to benefit lightning users and Tableau users.
  • $15.7B Salesforce mega acquisition to add revenue. The event has increases the competition level for Microsoft.

The world’s no. 1 CRM Company has bought the world’s no. 1 BI and BA company for $15.7 billion. The users of Salesforce and Tableau are both waiting to see how exactly the company would bring revenue to the business. It is said to be more effective than Einstein Analytics. The reason for this is, Einstein Analytics is CRM-centric and Tableau offers multi-purpose analytical features.

What about Salesforce’s ‘no software’ ethos?

Salesforce has to make room for on-premises deployments just as AWS has been doing since a few years. It might have to give up on its ‘no software’ ethos for this, but if it’s for the betterment of its users, it should be too hard to do. The Salesforce Tableau acquisition has brought attention to the Microsoft Dynamics 365 and Power BI, which are directly competing with Tableau. The Salesforce with tableau integration is one of the best decisions made in the history of Salesforce technology.

Tableau needed a company like Salesforce to take over so that it can compete and beat the new competitors.

Why is Salesforce Tableau acquisition one of Salesforce’s best decisions?

The power of the cloud is inevitable, and regarding the Tableau server integration with Salesforce, there are better and more visible opportunities for both parties. Salesforce teams can get up-to-date and customized view of data through browsers and mobile devices.

“With Tableau, I can pull in my mobile data; I can pull in my Google Analytics data. I can pull in my social data. I can pull in my Salesforce and CRM data and see that 360° view of the prospect and the customer. “- Feras Alhlou, Co-founder and Principal Consultant, E Nor Inc.

With Tableau people can transform their data into insights and get access to visual analytics without any limit. You can build dashboards and also perform ad hoc analysis. The software also allows you to share your work with anyone and everyone in your company. There are Tableau Salesforce starters for learners. For them who do not have Tableau online, you can visit https://www.tableau.com/products/dashboard-starters-downloads.

How the Salesforce acquisition will affect Tableau users?

The Tableau integration with Salesforce promises that Tableau will remain an independent business, just as Mulesoft is today. Salesforce understands that talent and leadership are two very important skills that run a business. It buys businesses but lets them run the way they are running, or make them better with better investment. The acquisition has proven to be fruitful to both parties.

Embed Tableau in Salesforce Lightning

Salesforce and Tableau both perform better when they are together. Get departmental reporting on a single page and save time when the two are working together.

In the flow of business, employees require data in an instant. The embed dashboards in Salesforce will now provide access to this data immediately. The Canvas framework allows 3rd party app integration. Here’s a demo you can watch to understand it better:

Get Salesforce data updating in embedded analytics within Salesforce.

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.