Unify Marketing Data with Salesforce Customer Data Platform

By Rajat Kesarwani| Tusday, June 25, 2019 18:20 PM | 4 min read

Highlights:

• The world’s no. 1 CRM now also has Salesforce Customer Data Platform
• The next-gen customer 360 platform services are said to be available by the end of the year 2019
• Companies can unify customer data and experience AI-powered insights with optimized engagement.
• Customer Data Platform (CDP) by Salesforce is said to be secure and protected from hackers.

It’s official! Salesforce has unveiled its CDP (Customer Data Platform) with the next-gen of Customer 360. Salesforce conducts the Salesforce Connections conference every year, and this year it revealed CDP, a new transformative platform for Salesforce users. With CDP, a single view of your customers would help in personalizing engagements. Disparate customer data can now be unified with the new platform services. Salesforce CRM is already no. 1, Customer 360 is going to make it stay at the position for a much longer period of time.

Customers today do not believe in compromising when it comes to a quality experience. The Salesforce Customer Data Platform helps in earning and building customer loyalty. It enhances the performance of your business in new ways. Data coming from multiple sources on a regular basis becomes difficult to track and manage. You have a bigger problem than tracking customers and what you need here is a fix for this data integration issue. The fix should involve managing the various identities of customers and each customer should be recognized as who they are during interactions or assistance on different channels. The CDP by Salesforce is a game changer. The data collected from the customer is made secure in every possible manner and assisting customers is easier than before.

The four major feature of the best Customer Data Platform (CDP) Software in 2019 are:

About the Salesforce marketing cloud customer data platform, it offers insights and engagements for customers. An insight platform is highly important. This helps you get access to stored customer information from various source. The second important aspect is the engagement. It enables omnichannel marketing and that is the whole objective of Salesforce’s customer data platform.

If you’re wondering what the difference between the Marketing Cloud in Salesforce and CDP by Salesforce, the image below can give you an idea.

Companies often use CDP with Marketing Cloud, this is because there are some deficiencies in Marketing Cloud, such as customer segmentation. The involvement of technical support becomes mandatory if CDP is not used along with the cloud. Advertising messages are delivered in a more productive way, engaging the right audience to get better responses.

The Customer Data Platform offers you the tools that you need for marketing and customer identity. This helps you market the right way to the right people. You can make every sale count. The concept of CDP is not new, what’s new is the availability of the platform with customer data security and minimal risks. The advanced technologies used at Salesforce are reliable, and it offers a built-in trust that only a company such as Salesforce can offer. The engineers at the company come up with transformative ideas that help customers and clients alike. After all, transformation is the ultimate goal for any idea brought to you by Salesforce.

To conclude, the Customer Data Platform (CDP) by Salesforce comprises of identity management, customer insight, and customer engagement. The platform offers your business the growth it deserves. It also helps you avoid unnecessary advertising among an uninterested audience. You get value for your time and investment. That’s just what we all work for and strive to achieve.