+1-302-213-1128
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+1-302-213-1128
+61 284 880 972
+91-120-4399820
When it comes to choosing a marketing automation tool, you (business owners) have many options. Pardot and Salesforce Marketing Cloud are two leading digital analytics and marketing automation platforms from Salesforce. Everything was good. But it was 2022 when Salesforce renamed these two platforms - Pardot as Marketing Cloud Account Engagement and Salesforce Marketing Cloud as Marketing Cloud Engagement. As a Salesforce Marketing Consultant, I often come across questions like:
Before getting suitable answers to these questions, you should know what Pardot is, what Salesforce Marketing Cloud is, and the key differences between them. Keep reading the post till the end to make an informed decision.
Renamed as Marketing Cloud Account Engagement, Pardot is a business-to-business marketing automation tool. Adam Blitzer and David Cummings created this marketing automation solution in 2007. ExactTarget bought this solution in 2012. It was 2013 when Salesforce acquired it. In Latvian, Pardot refers to to sell or to market. And hence, this tool explains its primary purpose. This marketing automation tool helps businesses have more pipeline, meaningful connections, and facilitate sales teams to bring more business dealings.
Salesforce developed the Pardot Lightning App in 2018. The application is capable of aligning marketing & sales activities and compatible with allied Salesforce products such as Sales Cloud. There was another addition, Pardot Einstein, in the same year. Supported with artificial intelligence, it has features like powerful lead scoring, comprehensive marketing insights, lead trends analysis, and sophisticated audience segmentation.
As a business-to-customers or B2C marketing solution, Salesforce Marketing Cloud facilitates digital marketers in promoting or marketing a business on all leading and respective platforms on the internet. It has in-built email marketing, social media, and digital marketing management tools.
Its official creation and release took place in 2013 after the acquisition of 3 powerful solutions - Buddy Media, Exact Target, and Radians6. Salesforce combined Buddy Media and Radians6 into Social Studio in 2014. As a result, Salesforce Marketing Cloud now includes:
In addition, it has an add-on list to increase its power or capabilities.
Apart from a few similarities, Salesforce Marketing Cloud and Pardot are two different marketing automation solutions. The first one is for B2C businesses while the second is for B2B businesses. Having a look at the following table of Salesforce Marketing Cloud Vs. Pardot will help you comprehend the key differences between them:
| Salesforce Marketing Cloud | Pardot | |
|---|---|---|
| Difference in one line | It helps you increase your revenue and customer relationship without any hassle whether it is account, email, social media, or e-commerce. | It facilitates you to align your teams and increase your marketing success by nurturing new leads. |
| Primary difference | It is ideal for transactional purchases across all respective channels. | It is an ideal suit for considered purchases. |
| General uses cases | Cross channel marketing, real-time messaging, social media engagement, mobile marketing, e-commerce, display advertising | Lead generation, lead assignment, lead scoring, content marketing, email nurture campaigns, webinar marketing |
| Marketing channels | SMS, social media, email, display advertising | Email and social media |
| Add on or licensing products | Need to check your requirements before purchase as it is solid in its modules. | It is comprehensive. However, you may need some add on products as per your need. |
| Ideal industries | Retail, health, non profit, FMCG, travel & leisure | Professional services, but not industry specific |
| Required technical knowledge and skills | Professional support is essential due to being more complex in comparison with Pardot | Professional support may be required and can be managed or operative with a little support |
As an owner or manager of your business, you are the right person to decide which platform is better for you - Salesforce Marketing Cloud or Pardot. While making a decision, you need to keep in mind your business niche/type and requirements.
You are a business owner. It is possible you might have no idea about Salesforce with its products. So, getting in touch with a Salesforce consultant like Dreamstel Technologies is a better choice for you. At Dreamstel, we are always ready to serve you better and go beyond your expectations while serving you with our Salesforce solutions.
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