How Salesforce and Google Acquisitions Teach us that Data Trends Matter

By Rajat Kesarwani| Friday, July 12, 2019 17:20 PM | 4 min read

Highlights:

• Acquisitions are the new trend among multinational corporations.
• Data matters and this is being proven by tech giants such as Salesforce and Google.

2018 showed us a number of huge business acquisitions in the information technology world and other reputable industries of businesses. Some of the most significant acquisitions by multinational corporations were the IBM Red Hat acquisition, the Oracle Datafox acquisition, Adobe Marketo acquisition, Salesforce Datorama acquisition, Google Velostrata acquisition and more. Only half of the year 2019 has passed and there have already been considerable number of multinational business acquisitions across the globe.

Salesforce and Google are the two of the most popular corporations with highest number of business takeovers since the last couple of years. They have been grabbing the attention and speculation of the media and tech companies worldwide. Recently Salesforce acquired Tableau. It was one of the biggest acquisition by Salesforce so far. Similarly Google acquired Looker and shook the tech world a little. The pursuit to takeover the BI and Analytics market is transforming the way data is used in businesses.

What Salesforce and Google acquisitions tell us about data trends and why this matters

It is the opportunity that data brings to us. What these tech giants look for in companies that they acquire is the way the data is stored, collected and used. Business leaders get all the persuasion they need from data acquisitions that are now happening all the time.

Salesforce has already acquired 5 big companies this year. Here’s a list of Salesforce’s significant acquisitions in 2019:

• Tableau, on June 10, 2019 for $15.7 billion.
• Bonobo AI on May 6, 2019.
• MapAnything on April 17, 2019 for $225 million.
• Salesforce Foundation on April 16, 2019 for $300 million.
• Griddable on Jan 28, 2019.

Here’s an image to describe the list of the most significant acquisitions by Google:

Google is also moving shoulder to shoulder in the acquisition competition. The company has acquired businesses such as YouTube, HTC - Pixel Smartphone Division, Motorola Mobility and more. This year in June it acquired Looker for $2.6 Billion. This acquisition is one of the biggest by Google.

The tech giants are never satisfied with where they are, they keep trying new techniques to be better than the best. In the process, they look for tools and software that could help them keep up with the trends. They are consolidating solutions to come up with complete resolutions for technical problems and shortcomings in businesses.