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How Rapid Growth in 2018 Transformed Media Localization

Rajat Kesarwani

By Rajat Kesarwani| Monday, Feb 4, 2019 15:08 PM | 5 min read


  • Media and entertainment contribution is more than $632 billion to the economy each year in the United States.
  • Localization brought in rapid growth in 2018. The trend is here to stay for good.
  • Reach your customers globally with digitization and language service providers in the media entertainment industry.

The media and entertainment industry is all about television, radio, live news, music and entertaining shows. While the print media is gradually losing it’s audience the television and internet is taking over for good.

The media entertainment statistics show a contribution of more than $632 billion to the economy each year in the United States alone.

What is Localization Services?

Localization refers to the process of moulding or creating products and services to fulfill certain software requirements of a particular country or region. The service mainly includes language translation. If you’re in the media and entertainment business you’re certainly going to require localization for your advertisements, your apps, websites and even products you offer your customers.

Who exactly are language service providers?

Language service provides (LSP) are translators. They offer all kinds of translation, interpretation and localization options to advertising agencies and to MNCs that offer their products and services internationally. They are expected to offer the following services:

  • Creating adapting graphics according to the target audience.
  • Constantly modifying content to improve the reach and to suit the habits of the local markets.
  • Ensuring proper display of translated text.
  • Translating according to local requirements (such as currencies and units of measure).
  • Using proper local formats for dates, addresses, and phone numbers and also making sure that the local regulations and legal requirements are met, in the process.

When you localize your services your audience reach is tripled overnight.

The year 2018 showed rapid growth in business, increase in employment opportunities and brought tremendous amount of profit from different countries.

The number of business acquisitions depicted quite a sight for us in 2018. Media entertainment giants such as SDI Media and PPC Creative Ltd had given us a little trailer of what was coming and in 2018 we saw IYUNO, the company that was self-funding until 2018, getting an investment of USD 23.5m from SoftBank Ventures. Similarly the UK-based EIKON received a huge investment from YFM Equity Partners.

There are many language agencies that are fully language service providers, offering machine-translation, localization engineering, voice-over, narration and many other audio services. They also offer visual language services and more to companies that can grow and expand with localization services.

The main objective of localization services is to give your product or service the look and feel of being local and fit for the market of a particular country or a location.

At Dreamstel, we offer all kinds of advanced technology and software services for media and entertainment companies. Our software projects are made of myriad of sections. There are documentations, localization, marketing and other important factors involved other than a source code in our software projects, and we ensure that your website is more than just a text and provides a brilliant experience to your international visitors.

We Value Your Business and Care for Your Brand Just as We Care for Our Own Brand

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.