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How Does Salesforce Helps the Music industry

Rajat Kesarwani

By Rajat Kesarwani| Wednesday, July 24, 2019 16:20 PM | 4 min read


  • Salesforce’s Media as an Industry is taking over the media and entertainment software marketing.
  • Music industries are switching toward the CRM for convenience in operation and cost reduction.

The music industry uses Salesforce to ease business operations and customer management now. Most of the companies still rely entirely on active customer support, phone calls and emails for their business processing. Salesforce eliminates the complexities in communication between clients and the business. It streamlines the daily tasks for the musicians, singers, songwriters, the operations team, the accounts department, etc. It also helps your customer support team to assist clients more effectively.

For those who are customizing Salesforce for the music industry, Media as an Industry. You can take a look at the overview here: https://www.salesforce.com/solutions/industries/media/overview/#.

Broadcasting and media companies are now widely preferring Salesforce as it helps them receive better data relating to the market updates, competitions, and trends. A personalized brand journey even in the music industry is now possible.

Here’s how Salesforce helps the Music industry inefficiently functioning and improving performance:

1. Effective Interaction System: A task management system is essential in every company today. The task system entails employee interaction, customer communication, and distribution of instructions from the top-level management. Problems and inefficiencies occur when the interaction system is not adequately functioning. Salesforce for the music industry has come to us like a lifesaver. It ensures that opportunities that are usually missed because of interaction problems, do not occur at all. Employees and customers are happy alike.

  • Salesforce gathers customer interaction data and makes the data accessible all in one place.
  • It offers insights and analytics that are customizable according to the requirement of the customers.

2. The Improved Sync Options: Advanced sync options help you get access to old and the latest information on any given matter. The music industry is one of the growing industries and artists can check whether the songs on their list and the music of their choice is licensed or not and also get an insight into the whole process of how licensing works in music. They can get a whole history of a song when searched.

3. The Organized Assets: Salesforce keeps the artists and fans assets such as music files, lyric sheets, album credits, etc. organized. Customizing Salesforce for the music industry is something very few CRM businesses offer. The service enables the user to collaborate and pitch album reviews, featured songs, premiers, etc to their audience.

4. Increased Opportunities: Marketing and sales now depend on modern tactics for excellent results. Salesforce helps you learn about where to get the list of email for marketing your music. It brings to your priceless information. You know you have value for money when you start seeing results without investing a penny extra for petty information and services.

As a music company, you can make better decisions when you have all the industry affecting analytics, latest trends, legal guidance and a collaborative dashboard of insight that you require.

Salesforce CRM for music gives you comprehensive analytics of how you’re performing, whether or not your customers need you, and where your potential opportunities are. The service offers you a single view for your subscriptions, billings, usage, and anything that you may require to offer your customers an excellent experience doing business with you.

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.