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Understanding the Difference Between Salesforce CRM and SAP CRM

Rajat Kesarwani

By Rajat Kesarwani| Monday, Sep 28, 2020 15:25 PM | 5 min read

Attentive is one of the best-personalized text messaging SaaS platforms preferred by big brands and organizations. Attentive stated the launch of their text message marketing app on Salesforce AppExchange. It will help the customers develop their text messaging and opt-in email lists together, send text messages that can make some income, and improve customer marketing campaigns due to Attentive and Salesforce's combination.

Salesforce Marketing Cloud and Attentive clients now have access to a unified marketing solution that empowers them to use Attentive's mobile messaging result to grow SMS and email opt-in lists and send that data to Marketing Cloud cross-channel marketing.

"Leveraging reports insights over each of our customer engagement channels is vital to our marketing policy," said Ian Marquis, an eCommerce Manager at Stonewall Kitchen. We will develop the SMS program with Attentive and access that can be made through Marketing Cloud, tempting us to join client engagement touchpoints and obtain more insight into our customers.

"Attentive's integration on AppExchange is proof to the continued speculation in our customers and the wider marketing technology ecosystem," said Allison Kelly, Head of Growth Strategy at Attentive. As we are working on our strategies, which are more focused on achieving the market fundamentals, the text message application will provide additional combination and modification for our shared clients.

Attentive is the most beneficial advancements to Salesforce CRM, as they support digital conversion for clients by offering services to increase subscriber progress, said Woodson Martin, GM of Salesforce AppExchange. AppExchange is developing to help our partners to make valid judgments to advance their customer growth.

SMS marketing is also known as text messaging, which comprises an opt-in stage. In-text messaging, a user sends a text to an automated system to have updates, premium codes, and other data sent directly to the customer's phone. According to research, SMS messaging is easily the most commonly used characteristic of mobile phones. If you have a message to get out, text messaging marketing can be the best way to share it. When a customer sends the first message, an SMS marketing software solution stores its phone number in a database. The software then sends a verification document. That number is then reclaimed and used whenever relevant marketing information is administered.

What are the Benefits of SMS Marketing in Salesforce?

Most people prefer to trust text over any other marketing channel. The majority of the texts are authentic, with spam messages making up less than 5% of texts received. According to some statistics, SMS text messages have a 97% exact rate.

Another benefit that SMS marketing offers is just how efficiently it permits you to engage with your customers. IDC research suggests that 79% of Americans have their phones with them at least 22 hours per day, which means that when you send an SMS message to a customer, there is a high chance that the user will see that message within minutes.

How SMS Marketing Helps Businesses?

SMS marketing is more than just simply sending text messages to customers. There are many SMS marketing practices to remember:

Provide Value – As you know, text messaging is intimate. Most people text only to their close relatives, friends, or colleagues, so if they invite you into that inner circle, you need to make that invitation worthwhile. Segment your audience, and only send those messages relevant to them, so that when your customers see a text from you, they will be triggered to view it. Furthermore, make the deals and information you provide via text messages completely. If your customers get the same value on your email, website, or print ads, there is no use of sending text messages.

Pay Attention to Timing – Most people prefer to see messages between 9 AM to 9 PM. If your company is closed on weekends, then the same strategy works for Saturdays and Sundays. Identify the time that users are most active on their smartphones to send them promotional information and news. However, make sure that when users opt-in, your system is ready to send an instant confirmation. If your customer opts-in and doesn't hear from you for weeks or months, they could quickly lose the internet.

Record Results and Act upon them – If you expect your SMS mobile marketing plan to have any positive impact, you need to record its effectiveness. Track how many opt-outs you get from each text and then use it to resolve which kinds of content produce the best results.

How to Decide which SMS Marketing Tool Works Best for You?

When you select the best tool for your business to practice SMS marketing, here are some questions to keep in mind:

What features does it offer? How useful is the software for my business? Does it allow you to set a plan for a group of texts? Does it provide analytics to trace and determine how customers are reacting to it? Does it offer a simple interface to handle the contacts you have assembled? Can the tool manage everything you require it to?

How simple is it to integrate into your modern system? Your company has likely built up a base that keeps operations going smoothly. How easily does each new tool fit into that base? Will performing the device cause significant interruption to your operations, or will there be a little impact?

Once it's installed, how simple is it to use? How spontaneous is the product? How easy will it be for existing representatives to pick up? What about new employees who are hired later? How well does it blend with your existing operations? If you already have a database of connections, how easily can you convey that database into the new process?

People use their phones. SMS marketing creates upon that relationship. By providing clients with direct and personal marketing and giving them the option to opt-in or out of participation, SMS assures that those receiving your messages are affected. Notwithstanding this, SMS marketing often gets neglected when businesses plan out their marketing plans. Take advantage of this worthy marketing channel. With SMS marketing, your message gets to where it needs to be in the hands of the right clients.

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.