Salesforce in 2020 is expected to be as big as it was in 2019. Last year, it completed its most significant acquisition in June, when it spent a whopping $15.7 billion for Tableau and signed a cloud deal with its biggest competitor, Microsoft. Last year also marked the 20th anniversary since Salesforce came into existence. It was also the first full year since Keith Block and Marc Benioff were instated as the Co-CEOs of Salesforce. The company also announced its objective of doubling its revenue in the next five years. Therefore, 2019 was a massive year for Salesforce in terms of its accomplishments as well as announcements.
The question now is, “what is Salesforce’s strategy for 2020?” People are now wondering if the company will follow the act of 2019 in 2020. Experts are expecting that the company will continue to grow and meet all its ambitious targets for revenue. That said, they might have to do that through some major mega acquisitions. Analysts also say that the company needs to perform exceedingly well from its Tableau acquisition, particularly if Salesforce wishes to start an acquisition spree. In the same vein, the company will have to demonstrate sufficiently how to integrate Tableau as well as use all these technologies to make good on its promise of the “Customer 360” initiative. This initiative offers its customers a unified view into the preferences and habits of their own clients
Most of all, analysts expect 2020 to witness the biggest shifts for Salesforce in its history. The Co-Founders are expected to spend a lot of their energy and time on political and social causes outside the company. In terms of acquisition, this is definitely the “Make it or Break it” year for Salesforce. According to experts, Salesforce’s strategy has always been to help clients understand their data to help their own customers. This means that the analytics technology of Tableau will help the company significantly in its main endeavor.
Thanks to the company’s multiple acquisitions in 2019, people are expecting to checkout their success rate this year. In addition to that, they wish to understand the strategy of Salesforce better along with witnessing more integration. It is also wondered if in 2020, the company can accelerate the growth of Tableau by selling the product to the large customer base of Salesforce. Analysts are optimistic that Salesforce might just be able to pull it off. According to an analyst working with Credit Suisse, Brad Zelnick, it is expected that Salesforce will yet again prove its skills and stature to the world by acquiring innovative software companies in an astute and shrewd manner.
However, the biggest prediction on the horizon from analysts is that Marc Benioff might be stepping back from his role as the Co-CEO of Salesforce, in order to focus more on advocacy. As a result, Keith Block is expected to take the reins with the new COO of the company, Bret Taylor. In any case, Salesforce seems to be on the right track in terms of its initiative of “Customer 360” to assist clients in understanding their own customers in a way that they have never before. This is a huge talking point as it allows companies to track the preferences, habits and actions of their customers across multiple devices. In the words of Keith Block, this customer-data platform will become the holy grail for customers.
In a few words, Salesforce is expected to grow by leaps and bounds under the right expertise of its CEOs.