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How does Salesforce Tableau Integration Contribute in Growing Businesses and Increasing Revenue

Rajat Kesarwani

By Rajat Kesarwani| Monday, July 22, 2019 16:10 PM | 5 min read


  • According to Salesforce Tableau, the total annual recurring revenue of the company as of 31st March, 2019 was $902 Million.
  • The largest survey results of business intelligence users has shown that Tableau ranks at the top in terms of benefits for businesses.
  • Salesforce Tableau helps you to quickly analyze, visualize and share information.

Tableau was a separate entity before Salesforce acquired it for $15.7 billion in June this year. The acquisition is one of the largest acquisitions in the history of the IT industry. Tableau is still a global leader in business intelligence and analytics. Tableau helps you analyze, visualize and share information quickly with colleagues and business partners as and when needed. Millions of Tableau users are satisfied with the software. When asked about the acquisitions 99% of responses were in favor of Salesforce taking over the BI and BA giant.

The Salesforce and Tableau Integration is going to ensure that BI and BA tools are always at their best for businesses.

Adam Selipsky, President and Chief Executive Officer of Tableau said, "We saw strong subscription momentum during Q1 with our mix at 84 percent and our annual recurring revenue exceeding $900 million, up 41 percent year-over-year," He added, "We are seeing more and more customers cultivate a data-driven culture in their organizations due to the ease of use and flexibility of Tableau's end-to-end analytics platform."


Now that tableau server integration with Salesforce is the talk of the town. The only question Tableau and Salesforce users are asking is, ‘does tableau integrate with Salesforce’ and the answer is ‘Yes’. The main objective of the acquisition was to integrate the two software for better and more easier business processing.

Here are the 3 ways how tableau integration into Salesforce contributes to growing businesses and increasing revenue:

(1.) Create Better Infographics or Visuals:- Visual presentations of facts and figures are a part of the day to day business operations. Salesforce Tableau helps you get your visual creation work done faster with maximum data accuracy. It is the perfect tool to improvize presentations, reports, and visual data instantly. It doesn’t just help you create any kind of visuals, it helps you create impressive business level visuals that leave a positive impact on your audience or clients.

(2.) Improved Teamwork and Client Relationship:- The Tableau integration with Salesforce focuses on collaboration among employees within the company and with customers and clients, who are not present in the company. It helps you update your data on the spot as and when you need it. Be it client reports or shareholders reports or any kind of company document, if it needs instant updating Tableau is the answer. This helps maintain a healthy relationship with your clients and also keeps your team happy with the tools given to them. The collaboration with teammates and even clients outside is made easier with access to meaningful data visualization. Collaborate and make decisions on the spot with all the facts and figures right in front of you.

(3.) Save Time, Money and Unnecessary Efforts:- The Salesforce and Tableau Integration enables you with instant business reports and updates on change requests. Your skilled manpower can spend their precious time in areas that are directly related to boosting your business sales and profits. Saving time and investing it in the right place helps you save money and eliminate unnecessary works that can be done by machines. Tableau gives you access to a single screen dashboard with all the information you need with a few clicks. You can get personal stats, and make plans for future project investments and idea implementations with ease.

advantages of tableau

The Tableau integration with Salesforce has come as a blessing to Salesforce CRM users. It has tremendously improved data management, decision-making capabilities and has also quickened the process. Salesforce is the no. 1 CRM in the world and from what it seems with the Salesforce Tableau acquisition, it is going to remain at this position for decades to come.

Rajat Kesarwani
About the Author Rajat Kesarwani is the CEO of Dreamstel Technologies. With over 15 years of experience in maintaining business relations with esteemed companies across the US and Australia, Mr. Kesarwani has earned an excellent reputation in the IT industry. He has been offering advanced technology services to businesses that require any kind of IT solution. His expert services at Dreamstel includes developing and introducing next-generation apps and spreading awareness about Salesforce. His objective is to reach out to companies in need of advanced technology solutions, and he has been successfully moving ahead in the right direction to do so, through Dreamstel Technologies.